Please save the afternoon of Thursday, November 8, 2007, for our World Usability Day celebration in New York City. World Usability Day was founded to raise awareness about the importance of ease of use in services and products. Last year, 40,000 people in 35 countries participated.

Event Outline
This year's NYC event will focus on raising awareness of the importance of the user centered design process for businesspeople in the NYC metro area. It will also provide an opportunity for usability professionals to learn about best practices in user experience, especially at the strategic level. Healthcare will be a sub-theme of the event. 

Location
JPMorgan Chase is generously hosting this event at 1 Chase Manhattan Plaza (Pine and Williams) in their 60^th floor conference center with wraparound views and a capacity for 300 guests.View map of the event location (Nearby trains: 2,3,4,5,J,M,Z,R,W)

Agenda

1:00-1:05: Introduction to World Usability Day 2007

Mark Safire, President, NYC-UPA

1:05-1:50: Delivering Stellar Customer Experiences

Three Principles for Success: Learn how organizations sustain a long-term competitive edge through what Forrester Research calls "Experience Based Differentiation" or EBD. Discover how companies can differentiate themselves by dramatically raising the bar on the cross-channel customer experience they provide. He'll discuss what organizational challenges get in the way and outline three principles for success, citing examples across industries (including healthcare).

Bruce Temkin, VP - Principal Analyst, Forrester Research

1:50-2:45: Reinforcing Brands With Every Interaction

Leaders in interactive design and marketing join Bruce Temkin to illustrate how key brand attributes can be successfully translated to customer experiences both online and offline.

Moderated by Tammy Sachs, CEO, Sachs Insights with panelists including:

• Brandt Flomer, Creative Director - Experience Strategy, R/GA
• Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide
• Anthony S. Manson, Managing Partner - eMarketing, Sudler & Hennessey
• Bruce Temkin, VP - Principal Analyst, Forrester Research

2:45-3:15: Break

Light Refreshments & Snacks sponsored by Human Factors International

3:15-3:50: Innovative Online Experiences: Triumphs & Tragedies

This presentation will provide examples of how new features and technologies can succeed or fail in engaging customers and enhancing brands.

Tammy Sachs, CEO, Sachs Insights

3:50-4:45: The User Experience Process: How to Make It Work

Leaders in User Experience across several industries discuss what has worked - and what has not - in establishing user-centered design processes within their organizations.

Moderated by Mark Safire, President, NYC-UPA with panelists including:

• Jose Coronado, Director of Usability, ADP
• Kathleen Hoski, Manager - Usability Research, Best Buy
• Todd Toler, Director of User Experience, John Wiley & Sons
• Tushar Tanna, Former VP - Consumer Product Mgmt, WebMD

4:45-5:25: Persona Development: A Healthcare Case Study

April McGee, Project Director, Human Factors International

5:25-5:30: Closing Comments and Raffle

5:30-6:30: Cocktail Reception

Sponsorships
A very limited number of sponsorships are available. Sponsors will have high visibility and will be well positioned from their sponsor tables to network with the largest audience of usability minded professionals in the New York City area. We have table, lunch, break and cocktail reception sponsorships available.

For more information view the sponsorship flyer . Please contact Sponsorships (at) nycupa.org as soon as possible to secure your sponsorship position or learn more about sponsorships. (Sponsors of UPA's global World Usability Day 2007 will receive a discount when sponsoring our local event.)

Event Sponsors

Registration  
Near the top of this page, indicate the tickets you wish to purchase, then click the checkout button. You can pay by credit card or PayPal.  Please bring your e-mail confirmation as your ticket into the event. Attendees will be given free access to select white papers from several presenters worth hundreds of dollars, including Bruce Temkin's Experience Based Differentiation .

• Picture ID required to pass security.
• All tickets are sold online: no walk-in registration.
• Ticket sales close by 2PM Wednesday November 7, 2007 ( the day before the event).
• Please purchase early; this event will sell out.

JPMorgan Chase
1 Chase Manhattan Plaza
New York, NY 10005

Thursday, November 8, 2007 from 12:30 PM to 6:30 PM (ET)

NYC Chapter of UPA

We are the NYC chapter of the Usability Professionals Association.
Our website is http://www.nycupa.org
Our parent organization's website is www.upassoc.org